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Should You Hire a Graphic Designer? Ask Yourself These Three Questions.

2015_02_19 Three Questions Designer

When it comes to running a business, I’m willing to bet quite a bit of your time and energy is spent making decisions. Decisions on your next product or service development; decisions on whether or not to attend that conference; decisions on whether that potential customer is indeed your ideal client. With decisions comes stress. And with stress comes a lack of sleep.

Well, when it comes to whether or not you should hire a graphic designer to help you boost one of the most important parts of your business — your brand — I don’t want you to lose any sleep, now or in the future. That’s why I’ve put together a quick-and-dirty guide with three questions to consider before you hire a designer:

1. Am I committed to my business and ready to create new energy in my product or branding?

First thing’s first: you need to make sure you’re ready to invest. Embarking upon a project that involves revamping your branding or creating a sub-brand around a new product or service will require both an investment of money as well as time.

Understanding how a branding revamp or new product/service will affect your business will help you decide whether it’s something you can truly commit to. For a successful relationship with a designer and outcomes that exceed your expectations, unwavering commitment is key.

2. Where would I like this new product or branding revamp to take my business?

In order to understand how it will affect your business, it’s important that you have a clear idea on the direction you’re going with your product or branding. Consider the goal for the project(s): are you trying to achieve greater awareness? Increased sales? A more unified presence among all of your products or services? Something entirely different?

Then, consider whether or not your current branding can achieve those goals, or if a fresh start is required. If it’s something that your current brand can achieve, then you can stop here and put it to work. If not, you’re one step closer in preparing to work with a designer by having your direction and goals mapped out. Which brings us to perhaps the biggest question of all…

3. Am I comfortable and confident that I want to work with a designer?

As mentioned, there are certain aspects of your design and branding that you can achieve on a DIY-basis — especially if you’ve had a designer create a brand identity for you in the past. (In fact, I’ve created a mini-workbook to get you started in evaluating your current brand – download it today!) That being said, if the design required isn’t something that’s already in your wheelhouse and doesn’t fit the skills or schedule of anyone on your internal staff, it’s time to get comfortable with the idea of bringing in the outside help of a graphic designer.

A good designer will share your philosophy on how branding influences your business; they’ll understand your company’s story and be able to incorporate that into design; and they’ll exercise both their expertise as well as take your feedback into account when creating design elements that meet your needs.

Decision made? Go for it!

If all the questions you’ve candidly answered above have led you to the conclusion that hiring a designer is indeed what your business needs, my biggest piece of advice is this: GO FOR IT! Make the commitment, and your designer will take it from there. Remember — your brand is your business’ first impression. Making the decision to invest in a designer you’re confident working with will reward you with a stronger brand to support your business, products, and services.

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