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Finger Lakes Sweet Treat Trail

The Finger Lakes Sweet Treat Trail is a collaborative, county-wide trail of locally produced foods and beverages. I worked with Cayuga County to extend its brand with the new promotion, creating a logo, brochure, tasting tour passes, posters, signs, product labels, ads, and banners. The goal was to promote a unique, memorable, and purely local Finger Lakes culinary experience. With the pieces created, Cayuga County welcomed 2,147 documented visitors to the Trail in 2013, and garnered significant media coverage and awards.

“Cindy quickly grasps concepts and translates them into exciting visuals. Her quality, speed, and attention to detail make my job easier -- and I feel she would never deliver anything less than exceptional.” - Meg Vanek, Executive Director