gradient_bar

Three Branding Myths We Need to Debunk Right Now

business branding myths

There’s a lot of buzz about branding. From one-person solo businesses to large corporations, the importance of a strong brand has only gotten more prominent as time goes on and companies rely on exceptional experiences and word of mouth to boost their sales. Your brand, quite simply, has to be on point.

But with all the buzz, there’s a lot out there to read and learn — and not everything you’re hearing is true — or necessary — for your business.

Three branding myths worth debunking

1 – Your brand can be created in no time. (Actually, that your brand can be created, at all.)

If there’s one thing you need to know right now, it’s this: Rome wasn’t built in a day, and your brand won’t be, either. Branding requires research, time, and strong doses of intuition. The most important aspect of branding is authenticity, and because of that, it requires the patience to figure out what your business is, what your business stands for, and who your business serves. And all of that means you need time.

What should be done in this time?

Observation. Watch your clients, documenting how they interact with your business and current brand.

Research. Survey clients to gather stories. Get the lay of the competitive landscape. Create benchmarks and identify gaps.

Mission evaluation. Decide who you most want to serve and how you can best serve them.

Branding isn’t about creation. It’s about discovering what’s already there, and knowing it will evolve. When you allow for intentional and productive time to evaluate your business and where your brand stands, you and your branding strategist will naturally uncover your brand.

2 – Your brand is all about you.

The second most important thing to know is this: while your brand is a reflection of you and your business, it is not all about you. Your brand is the key that opens the gate to connect with your ideal customers, and because of that, your brand has to speak directly to them.

While you’re in the discovery process, take the observations of how people are interacting with your business and where that intersects with your mission, and note what speaks to them most. What do they come to you for? What desire or need does your business fulfill? Your brand has to be uncovered with the customer in mind — because it’s what connects with them that will ultimately dictate what your brand is all about.

3 – Your logo = your brand

Finally, this is perhaps my favorite branding myth to debunk: there are many people out there who will equate your logo with your brand. While your logo is a crucial piece of your brand, your brand is so much more than just the logo: your brand is a portfolio of the colors, type, tone, and ethos of your business.

So where do elements like your logo come in? Your logo, website, and marketing materials are vehicles to carry your brand, as are you, your team, and your ambassadors. Powerful, intentional branding is about activating and empowering those vehicles to tell your story.

The truth about branding

With three strong myths debunked, let’s get to one truth: your business is your brand. And a powerful, relatable brand is imperative for your success as a business.

I want to help you uncover where your current brand stands. Check out my free ebook, What Does Your Brand Say? and when you’re ready to level up in your branding and feel its impact on your business, book a complimentary (yes, free!) Brand Clarity Call with me.

To debunking myths + celebrating strong brands!