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BRANCH: A Behind-the-Scenes of My Design Discovery Process

BRANCH design discovery process

While I’d love to say that all of my ideas as a graphic designer and artist come to me while lying in a hammock under the trees in my backyard, I’d simply be dreaming. (That’s only true for some.)

The truth, in fact, is that a good portion of my job as a graphic designer is to get to the bottom of your brand — from the history of your business to the market you’re catering to and everything in between. Intelligent design that connects with your ideal audience is more than just creative ideas based on aesthetics you’re partial to. Intelligent design requires research. That’s where BRANCH comes in here at Harris Studios.

BRANCH: design discovery

My process for working with clients includes three distinct steps before we get into the actual design: a 30-minute Brand Clarity Call to discover where your brand is at and where it needs to be, a package proposal that can make that happen, and, finally, the kick off: BRANCH.

What is BRANCH, exactly? I’m glad you asked.

BRANCH is a research process that gives me true insight into your business and your current brand by analyzing what’s in and around it.

BRANCH is all about qualitative research, through which I’m able to tune in to the foundation of your business, your potential customers’ perceptions of your brand, and how that compares to the competitors in your environment. It’s broken down as follows:

Brand discovery through:

Research

Authentic design

Necessity

Competitive analysis

History

To look a bit closer:

Research: I engage in qualitative research to uncover perceptions regarding your brand from current and potential customers.

Authentic design: based on what I learn, I begin the process of creating a brand and design elements that are authentic to your business.

Necessity: a good graphic designer understands how your brand fits into your overall business goals. It’s at this step that I dig into your needs to be sure to meet them.

Competitive analysis: to get an accurate feel for the landscape, I evaluate both your direct competitors as well as like-minded businesses that you wish to emulate.

History: your business’ future should be informed by the best pieces of its past. I dig into the history of your business and brand to understand what’s influential and important to keep around as we amplify your brand forward.

Why BRANCH?

Though the letters describe the process out of order, it all comes together under one umbrella: a holistic view of where your business and brand have been, and where it’s going. I love referring to the process as BRANCH because your brand truly begins with your roots, but grows and spreads over time through the branches.

BRANCH builds the foundation needed to inspire creative ideas in intelligent brand design; design that ignites true growth in your business.

Is your brand in need of a boost? Let’s get to know each other. Sign up for a complimentary Brand Clarity Call to get the gears in motion. We’ll figure out what’s holding your brand back, and kickstart the process to get you where you want to be.