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Quality over Quantity: A Mantra

quality over quantity

Have you ever gone car shopping, picked out a car you really like, and then, as if out of nowhere, suddenly started noticing that car everywhere you go? Or maybe you just put a book on your to-read list, and suddenly it’s showing up in your social media feeds and at the checkout line at the grocery store.

Maybe it’s something else entirely — but it’s as if once that something is on your radar, you can’t seem to escape it.

This happened to me recently. When the calendar turned to January and I dove back into business after a few weeks of family, friends, and fun, a phrase came to my attention.

Quality over quantity.

Soon, I became hyperaware of the phrase, as if the universe was sending me a message — on repeat. After just a few days, it solidified itself in my mind as a mantra that’s helping me get 2016 off on the right foot, and I couldn’t help but share it with you.

Where quality wins over quantity

This probably isn’t the first time you’ve heard this phrase. Perhaps you’ve even used it to guide some of your decision making before. Age-old adages are persistent for a reason: They make a difference. Here’s how I’m letting “quality over quantity” lead me in the new year:

Choosing quality over quantity in clients and projects: The core of my business is serving other people. There is nothing I love more than articulating a business’ brand through the perfect blend of color, typography, and texture so that it speaks to their ideal audience. Yet if there’s anything I’ve learned in running my graphic design business for over a decade, it’s this: I simply cannot do it all. With that in mind, I’ve taken the road of choosing quality over quantity in the projects and clients I take on. What that means: Having to say some hard “no’s,” but surrounding myself with work and people that truly light me up and make being a woman-owned business all the more gratifying.

Choosing quality over quantity in design: One of the most powerful ways to convey a message through design is with the use of white space. This never fails to amaze me: How much we can convey by using less. I apply the same principle for all of my design elements. Fonts, colors, shapes, and textures that carry a greater quality when it comes to evoking emotion will be more powerful than a page filled with a greater amount of elements, even if they’re each beautiful.

Choosing quality over quantity in relationships: Much like my approach to clients and projects, I choose quality over quantity in relationships outside of my work, as well. I am incredibly fortunate to have a wonderful husband and two grown children, my best friends, who inspire me every day. The same goes for friends: While I absolutely love meeting new people and learning from others, I choose quality over quantity in how many people I let into my life, knowing how much I value my quiet time for reflection and rejuvenation.

Choosing quality over quantity in hobbies: I am a designer. But I am also a painter — perhaps first and foremost. While there are many things in this world that I would love to try, I most certainly approach my extracurricular activities from the viewpoint of quality: What will add the most to my life, offering the creativity, balance, and adventure I desire? While painting has always been at the forefront, this past summer, this manifested in the form of serene days floating around the lake in the Adirondack guide boat that I can call my own.

Choosing quality over quantity in followers: I love having a blog. An Instagram feed. A Facebook page. An email list. These are all essential to my business and in opening a door to my community. But what happens when you start building social communities is that there’s an overwhelming emphasis on numbers. Yet for me, a small group of engaged readers and followers who won’t hesitate to hit “reply” or tell me what’s on their mind is more important than cracking a certain milestone in digits.

Forget the numbers game

More. Enough. Two words that often get us into trouble. We always want more, and we rarely ever have enough. Yet the funny thing is this: Once we begin placing the emphasis on quality over quantity, while it often means physically having or mentally choosing less, we often feel more full. Full of love. Full of happiness. Full of gratitude.

Where, in your life, will you allow quality to overtake quantity — and ultimately fill your bucket up more?