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Finger Lakes Visitors Connection

Finger Lakes Visitors Connection, the Ontario County tourism agency, was on a mission to revamp its visitors guide to become a storytelling-focused, content-rich, coffee table staple for potential visitors. Over the course of 2013, we created three seasonal guides ranging from 48-64 pages using a range of different types of content to create a cohesive lifestyle piece. More than 100,000 were printed and distributed through visitor information systems, direct visitor inquiries, Chambers of Commerce, and trade shows. We also co-created an Ontario County art show using photography and artwork from the visitor guides. People couldn’t wait to get their hands on them!

“Cindy is extremely adept at listening and integrating the feel of what you are trying to achieve and making that appropriate to the audience that you are targeting. She is solid in her presentation of her concepts, but also flexible in making adaptations to improve a piece.” - Valerie Knoblauch, President